The business and industry of sport in the twenty-first century. A Group B Elective.
We are more connected today with the rest of the world than we have been at any time of human history.
Our understanding of sport in the twenty-first century highlights this like little else. That people identify more strongly with a team, a competition, or an individual athlete on the other side of the world than they do with the clubs in their local area says a lot about the society we live in.
This course will look at globalisation, using sport as the way we understand how we are connected with others. It will then draw comparisons with other industries, highlighting the roles of technology and the global coffee industry.
This course is a transdisciplinary intersection of geography, economics and ethics. It will be a course where there will be no right and wrong answers, but giving students a sense about how their behaviours are affected by global influences well beyond their control. It will ask them to apply their critical thinking skills to evaluate contemporary problems and issues.
Areas of study
- The nature of globalisation
- Global sport
- Sporting brands and strategy
- Case studies of global sports
- Impacts of technology
- Marketing and ownership of sport
- Sporting event management
Modes of Assessment
- Independent and collaborative research
- Discussion and debate
- Creative tasks
- Event organisation